The C-360 Agency, a full-service integrated communications agency specializing in marketing strategy, public relations, social media, digital strategy and paid advertising, has been selected by Bettman Consulting Group to promote the firm’s services aimed at developing diversity, equity, and inclusion strategies that ultimately create inclusive cultures in organizations.
C-360’s services for Bettman Consulting Group will include messaging, marketing strategy, earned media and content development, social media, speaking opportunities, and website development.
“It is my belief that creating an inclusive culture is the leadership imperative of the 2020s and corporate leaders are being called on to lead in a way they never had to before,” said CEO Sarah Bettman. “CEOs are taking this on because they know that to successfully lead into the future depends on having diverse and inclusive teams – an authentically inclusive culture is now a competitive differentiator for hiring, strategic partnerships, and business results.”
Bettman Consulting Group clients are companies with 1,000 to 5,000 employees in male-dominated industries such as alcohol/beverage, outdoor, sports, architecture/engineering, and travel. Bettman Consulting Group offers a range of services, including:
• Workshops and keynotes covering in-demand topics including what it means to be an inclusive leader, unconscious bias, and privilege.
• Executive coaching and team development in a high-touch and safe space to explore the relationship of DEI and company values to define actions that are authentic and meaningful and that drive the corporate strategy.
• Advisory services to help organizations get started on their journey towards building an inclusive culture.
“Being a great leader requires courage and sometimes vulnerability,” Bettman says. “It requires commitment to continuous improvement, an ability to take in information that may conflict with personal life experiences – the context for one’s world view, and a willingness to be better and directly confront behaviors in the organization that prevent employees from having a great experience.”
“By doing the work, these organizations create meaningful transformation that benefits the organization, customers, and the communities within which they work,” she said.
Prior to forming Bettman Consulting in 2021, Bettman was director of diversity, equity & inclusion with Constellation Brands, a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, and Italy.
She holds a bachelor’s degree in marketing from University of Colorado Boulder and an MBA from Dominican University of California.
“We love working with people and organizations whose mission is to make the world a better place, and I love Sarah’s unique perspective and approach to DEI,” said Michael DeMos, the C-360 CEO.
About Bettman Consulting Group
Drawing on decades of experience in culture change and leadership development, Bettman Consulting Group specializes in working with legacy-minded and future-focused executives who want to ensure their cultures can achieve results into the future. We are experts in getting organizations onto their own path towards more diverse, equitable, and inclusive cultures (DEI). For more information visit https://www.bettmanleadership.com/
About the C-360 Agency
Based in Baltimore, the experienced C-360 team offers fractional CMO services, public relations and crisis communications; media planning and buying, including traditional and digital advertising; SEO (search engine optimization); SEM (paid search and display); website design and development; creative services, including graphic design and copywriting; social media (paid and organic); event planning; photography and videography. The C-360 Agency is a Capitol Communicator sponsor.