#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising Capitol Communicator June 20, 2018 Advertising, B to C, Campaign Pointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads and media programs and acknowledging that women are...
Buzz in Baltimore: News from GKV, Jellyfish, Warschawski & R2i Jeff Davis June 19, 2018 Advertising, Agency, Digital GKV announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the...
Around Town: Wine Association Taps REQ for Web Design, Vox Media’s Concert Signs New Publishers, More Capitol Communicator June 19, 2018 Advertising, Agency, Communications, People WSWA, the national association representing the wholesale tier of the wine and spirits industry, has selected a leading digital marketing agency, REQ, to fully redesign and relaunch their current website. The...
IAB Report Predicts Most People Will Watch World Cup on Smartphones With Free Ad-Supported Streaming Capitol Communicator June 14, 2018 Advertising, B to C More than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services, according to...
UVA Takes 2nd Place in AAF’s National Student Advertising Competition Capitol Communicator June 13, 2018 Advertising, Awards, People The “Promotions” course in the University of Virginia’s McIntire School of Commerce, taught by marketing professor Carrie Heilman, capped a memorable academic year with a second-place finish at the...
Advertisers Looking for Alternatives to Google, Facebook Capitol Communicator June 11, 2018 Advertising, Insights Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that...
Missing Types: Absent Letters, A, B and O, Highlight New American Red Cross Blood Drive Campaign Capitol Communicator June 11, 2018 Advertising, B to C, Campaign, Communications The American Red Cross launches the Missing Types campaign today, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure...
DC Truth Initiative’s National Opioid Addiction Prevention Ads Meant to ‘Shock the Conscious’ Capitol Communicator June 8, 2018 Advertising, Agency, B to C, Insights, Top Center Sponsored A construction worker deliberately slams a door on his arm. Another young man grabs a hammer, takes three breaths, and brings it down on his hand. A young woman aims her car at wall of trash bins, unbuckles...
Three DC Area Creatives Featured in Digiday’s Changemakers for 2018 Capitol Communicator June 6, 2018 Advertising, Communications, Insights, Marketing, People One thing that never gets old in media and marketing, according to Digiday, is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in the Changemakers...
Privacy Issues Heat Up Tensions Between Apple and Facebook Capitol Communicator June 6, 2018 Advertising, B to B, Insights, Social Media Chief executive Tim Cook is positioning Apple as the face of "responsible tech." After taking some verbal shots at Facebook, NBC News reports, Apple announced its first major step toward ending the...
