Study Finds that Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions Capitol Communicator February 15, 2019 Advertising, B to C, Top Right SponsoredA study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions, and in brand scores, reports MediaPost,...
Tickets On Sale for the Baltimore Ad Club’s “Freakin ADDYs” Jeff Davis February 13, 2019 Advertising, Awards, Upper Left SponsoredThe American Advertising Federation of Baltimore announced that tickets are on sale for the 45th Annual American Advertising Awards Show (the ADDYs), which will take place Thursday, March 7, at the...
Super Bowl Ads “Sidestepped Anything that Might Offend” Capitol Communicator February 4, 2019 Advertising, Insights, Top Center SponsoredPepsi should have chosen a different slogan for its ads during this year's Super Bowl, states NPR, which added that he company's slogan "was "More than okay." Well, not really. In fact, most of the...
Super Bowl Ads Aimed Increasingly at Women Capitol Communicator February 3, 2019 Advertising, Insights, Top Center SponsoredSuper Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political environment for the biggest US sporting event, states a...
Research Finds Digital Ads Work and Can Increase Voter Turnout Among Millennials in Municipal Elections Capitol Communicator January 31, 2019 Advertising, Bottom Left Sponsored, Digital, Insights, Upper Left SponsoredWhile millions of dollars are spent every day on digital advertising, no research has found these ads actually work -- until now, states EurekAlert!, which added that Katherine Haenschen, assistant professor...
Lost Business Secrets Millennials Need to Know Robyn Sachs January 28, 2019 Advertising, Agency, Insights, Top Right SponsoredMuch has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to keep them happy, etc. All good to know. But in focusing so heavily on...
Visit Baltimore Previews New Tourism Campaign; Renegade Adds Digital Content Studio Jeff Davis January 27, 2019 Advertising, AgencyVisit Baltimore announced the "We'd Love to Meet You" campaign featuring destinations such as the American Visionary Art Museum in Federal Hill, Sagamore Spirit Distillery in Port Covington and the Elk Room,...
Baltimore Malvertising Prevention Firm Clean Creative Names Gillis CEO Jeff Davis January 25, 2019 Advertising, Top Right SponsoredClean Creative, a Baltimore-based firm specializing in the prevention of cross-platform malvertising, announced that Matt Gillis has joined the company as its first chief executive officer. According to the...
PlowShare Group Adds Gina Cicatelli Ciagne and Lindsey Swanson Capitol Communicator January 16, 2019 Advertising, People, Top Right SponsoredPlowShare Group, one of the largest producers of public service advertising in the United States, adds Gina Cicatelli Ciagne and Lindsey Swanson. Gina Cicatelli Ciagne was named Senior Campaign...
Buzz in Baltimore: idfive Promotes Three; Ad Age Recognizes Weber Shandwick and MGH Jeff Davis January 13, 2019 Advertising, Agency, PRIn Baltimore, integrated marketing agency idfive announced the promotions of Director of Finance Tara Nowakowski as well as Directors of Client Services Caitlin Currey and Jake Tarbert (in photo, left to...
