Minneapolis Ad Agency Partners with Morgan State University to Fuel Diversity Pipeline Jeffrey Davis November 29, 2020 Advertising, Agency, Bottom Left Sponsored, Maryland NewsAn ad agency in Minneapolis has formed an academic partnership with Baltimore's Morgan State University to expose more students of color to the profession. Solve, an independent advertising agency and...
DC-Area Updates: PenFed, Seven Letter and Van Eperen Capitol Communicator November 28, 2020 Advertising, Agency, Top Right SponsoredPenFed Credit Union, Tysons, VA, launched the “PenFed Saves You Money” integrated marketing campaign. The campaign promotes PenFed’s rates for checking and premium online savings, credit cards,...
Your Key to Professional Success in 2021 is Now On-Demand Capitol Communicator November 23, 2020 Advertising, Communications, Events, Marketing, Top Center SponsoredThe MAC Summit for those in marketing, advertising and public relations is now available on-demand. The two-day Summit, Oct. 22-23, provided communicators in the mid-Atlantic and beyond with more than 40...
Visit Baltimore Launches Safe Travel Campaign Jeffrey Davis November 16, 2020 Advertising, Marketing, Maryland News, Top Center SponsoredVisit Baltimore, the official destination sales and marketing organization for Baltimore, has launched its safe travel campaign encouraging those along the I-95 corridor and in the Greater Baltimore region to...
TBC on Team to Attract Biggest FIFA World Cup Ever to Longshot Baltimore Jeffrey Davis November 5, 2020 Advertising, Agency, Maryland News, Top Center SponsoredBaltimore’s TBC is partnering with the Baltimore-Maryland 2026 World Cup Host Organizing Committee to bring the 2026 FIFA World Cup to Baltimore. “The city has one more cut to make in the final...
Comscore Announces Advancements in Cross-Screen Media Measurement Capitol Communicator October 27, 2020 Advertising, InsightsReston, VA-based Comscore announced "its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement." "The update comes as Comscore continues to...
“Tectonic Shift” Ahead for Media Industry Due to Cord Cutting Capitol Communicator October 26, 2020 Advertising, Media, Top Right SponsoredThere’s a quiet consensus emerging in the hallways and boardrooms of American media companies that about 25 million U.S. households to cancel their pay-TV subscriptions over the next five years, reports...
On Thursday and Friday, MAC Summit will Detail the Skills Communicators Need to be Successful in Age of Uncertainty Capitol Communicator October 16, 2020 Advertising, Events, Marketing, PR, Upper Left SponsoredHundreds of communicators are expected at the MAC Summit, October 22-23, an online event for professionals in marketing, advertising and public relations that will focus on what's working today and what will...
“I am Firing Myself,” Says Founder of Dallas-Based Agency Following Racially Insensitive Remarks Capitol Communicator October 16, 2020 Advertising, Agency, Bottom Left SponsoredSolemn and serious, Stan Richards, the soon-to-be-88-year-old founder of the acclaimed Dallas advertising and marketing firm that bears his name prepared in solitude for the most emotionally fraught staff...
World Federation of Advertisers Finds Many Members Say Their Marketing Campaigns No Longer Impacted by Coronavirus Capitol Communicator October 6, 2020 Advertising, Coronavirus, Insights, Top Center Sponsored "Guarded optimism" is how analysts at the World Federation of Advertisers characterize responses to the federation's fourth tracking study on the impact the COVID-19 pandemic is having on...
