Marriner Wins Best of Show; TBC honored with Mosaic Award for Visit Baltimore Campaign at Baltimore’s 47th Annual Advertising Awards Show; Lifetime Achievement for Dave Imre Jeffrey Davis March 6, 2021 Advertising, Agency, Awards, Maryland News, Top Center SponsoredBaltimore’s community of advertisers, marketers and creatives gathered virtually for a livestream event on March 4 to celebrate the 47th Annual American Advertising Awards Show, presented by the American...
AAF Baltimore Celebrates the Evolution of the Industry with Virtual American Advertising Awards Show on March 4 Jeffrey Davis March 3, 2021 Advertising, Awards, Maryland NewsIn the world of advertising, only the strongest — and the strangest — survive. AAF Baltimore says it’s time to celebrate the evolution of the industry (virtually, of course) with Maryland’s...
Jellyfish Acquires Five Companies; MGH Moving to Hunt Valley Jeffrey Davis February 24, 2021 Advertising, Agency, Maryland NewsDigital marketing agency Jellyfish, with U.S. operations based in Baltimore, has acquired five companies—each a known leader in the digital space. "Jellyfish’s rapid expansion comes against a backdrop of...
Facebook Allegedly Gave Advertisers “Misleading” Metrics for Years on How Many People Their Ads Could Reach Capitol Communicator February 22, 2021 Advertising, Bottom Left Sponsored, Social MediaFacebook allegedly gave its advertisers "inflated and misleading" metrics on how many people their ads could reach for years, according to newly revealed court documents in a long-running lawsuit against the...
CareFirst Launches COVID-19 Vaccine Campaign Created by Planit Jeffrey Davis February 14, 2021 Advertising, Agency, Communications, Coronavirus, Maryland News, Upper Left SponsoredCareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to help educate and encourage people living...
Planit Unveils Brand Refresh for SECU Maryland Jeffrey Davis February 14, 2021 Advertising, Agency, Maryland NewsBaltimore-based advertising agency Planit has unveiled a brand refresh for SECU Maryland, with the launch of the credit union’s new “Here’s to the Seekers” campaign. The campaign, which serves as the...
Maryland Approves Country’s First Digital Ad Tax Jeffrey Davis February 13, 2021 Advertising, Digital, Maryland News, Upper Left SponsoredWith a 29-17 vote, the Maryland Senate voted Feb. 12 to override Gov. Larry Hogan's veto of a digital advertising tax, enacting the controversial law and drawing sharp criticism from advertising and fair tax...
Boutique Creative Agency, Pulp, Launches in Baltimore Jeffrey Davis February 12, 2021 Advertising, Agency, Maryland NewsAfter a storied career with T. Rowe Price, two creative executives have launched Pulp, focused on helping businesses solve the right problems for their clients. Described as "nimble and layer free," the...
Big Questions about Paying Big Bucks for Ads on the Big Game Phil Rabin February 10, 2021 Advertising, Bottom Left Sponsored, InsightsBy Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game itself or a chance to enjoy time with family and friends at a Super Bowl...
Destination DC and Events DC Issue Advertising RFP to Increase Tourism Capitol Communicator February 8, 2021 Advertising, Agency, B to C, Top Right SponsoredDestination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District's official convention and sports authority, have issued an RFP for creative services to...