Maryland News: Smith Joins SECU as CMO; New Hires at Cyphers, Energy Select and MGH; Tellys for UNCONQUERED Jeff Davis June 18, 2019 Advertising, Agency, Bottom Left SponsoredSECU, Maryland’s largest credit union, hired Becky Smith, left, as Senior Vice President and Chief Marketing Officer. According to an announcement, Smith will lead the credit union’s internal and external...
Choice Hotels, Rockville, MD, Launches “Our Business is You” Campaign Capitol Communicator June 17, 2019 Advertising, B to B, B to C, Bottom Left SponsoredChoice Hotels, Rockville, MD, is launching a new nationwide, multi-media campaign, “Our Business is You," that, states Choice Hotels, "leverages the consumer truth that "business" can be defined...
Visit Baltimore Brings on Bellweather Agency to Work with TBC and Miles Partnership Jeff Davis June 8, 2019 Advertising, Agency, Upper Left SponsoredVisit Baltimore, the city's official destination sales and marketing arm, announced new and renewed agency partnerships to help the destination drive economic impact through increased leisure visitation and a...
Steve Pacheco Named President and CEO of AAF Capitol Communicator June 8, 2019 Advertising, People, Upper Left SponsoredThe American Advertising Federation, based in D.C., named Steve Pacheco as its new president and CEO. He succeeds James Edmund Datri, who announced in October 2018 his plans to step down after 10 years of...
Baltimore’s idfive Expands Creative Team; GKV Adds Four; C+W Communications Rebrands Jeff Davis June 5, 2019 Advertising, AgencyIntegrated marketing agency idfive has expanded its creative team, welcoming Associate Creative Director Meagan Petri, left in photo. The agency also announced two internal shifts, promoting Courtney Glancy,...
Ad 2 DC Launches Pro Bono Campaign for Washington Parks & People Capitol Communicator May 30, 2019 Advertising, General, Top Center SponsoredAd 2 DC has created a pro bono campaign for Washington Parks & People. Ad 2 DC is an organization of young professionals in the D.C. area, 32 years old and younger, either employed or interested...
YouTube Ads Getting Longer Capitol Communicator May 19, 2019 Advertising, B to C, Top Right SponsoredYouTube is one of the pioneers of the six-second ad format, launching the six-second “bumper” ad in 2016, reports Digital News Daily, which added that "new research from the advertising...
Buzz in Baltimore: Pittsburgh’s MARC Opens Office for Lottery Account; AAFB Winners Receive 17 Awards in District 2 Competition Jeff Davis May 9, 2019 Advertising, Agency, Upper Left SponsoredMARC USA’s Cogniscient Media, the division of the Pittsburgh agency selected to handle all media planning and buying for the Maryland Lottery, has opened a Baltimore office in the Spaces co-working building...
Should You Use 3D or Photo? Sponsored May 7, 2019 Advertising, Agency, InsightsWhen deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase...
Digital Ads Are Raking In More Cash Than Ever, Reports Adweek Capitol Communicator May 7, 2019 Advertising, Digital, Marketing2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue...
