Rewriting the Rules: PR Firms Now in Territory Once Commanded Solely by Ad Agencies, Reports AdAge Capitol Communicator October 28, 2019 Advertising, PRThe lines between paid media (ads) and earned media (editorial coverage) are all but erased, reports AdAge, "with an increasing number of PR firms crossing into territory once commanded solely by ad agencies....
“People Hate Ads”, States Article in New York Times Capitol Communicator October 28, 2019 Advertising, Insights, Top Center SponsoredIn the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the...
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician Capitol Communicator October 19, 2019 Advertising, B to C, Marketing, Top Center SponsoredThe Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...
Facebook Advertisers Focus on Video Capitol Communicator October 19, 2019 Advertising, B to C, VideoFacebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans' advertising automation software found that "ad clients increased...
Under Armour Trademark Lawsuit Claims Logo Was Copied Jeff Davis October 16, 2019 Advertising, B to CUnder Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to a story in The Baltimore...
ADWKDC 2019: D.C.-Based Brands Find Success Tied to Purpose RP3 Agency October 10, 2019 Advertising, Agency, Insights, Top Center Sponsored“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington, D.C., businesses are more driven by purpose.’” With...
SmithGifford Launches New Spot in Long Roofing Campaign Matt Smith October 10, 2019 Advertising, Agency, Upper Left SponsoredWe all know kids say the darndest things, right? That’s because youthful innocence and naiveté lets them get away with anything. Such is the case in the latest execution of an ongoing TV ad campaign...
TBC Designs Brand Identity for University of Maryland Global Campus (and Moves); News from clean.io, idfive and Vitamin Jeff Davis October 3, 2019 Advertising, Agency, Top Center SponsoredUniversity of Maryland University College has a new name: University of Maryland Global Campus with a new brand identity package created by Baltimore-based TBC. Maryland Governor Larry Hogan signed the law...
Creativity is the Untapped Advantage Political Advertising Needs Now Sponsored September 30, 2019 Advertising, Agency, Top Right SponsoredBy Joel Johnson, Admirable Devil After the Summer of 2019 where horrific acts of gun violence once again took countless innocent lives, the political climate only further hardened - an inevitability when...
Maryland Updates: Bay Weekly to Close; Kapowza Creates Campaign for Figure; Hires at Northeast Maglev and More Jeff Davis September 30, 2019 Advertising, MediaEditor and publisher Sandra Olivetti Martin announced in her column that the Annapolis-based Bay Weekly will be closing. Martin wrote that "at the end of this year, Bay Weekly will retire,” but she also...
