Advertising

By Ron Owens As a seasoned-marketing and advertising professional, who happens to be Black, I have faced or been confronted by many interesting challenges, bias and bigotry in my 50-year plus advertising...

BIA Advisory Services, Chantilly, VA, has revised its 2021 forecasts for U.S. local advertising revenues to $142.4 billion, up $4.8 billion from its November 2020 estimates. The projection is split between...

Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric -- CPMs -- MSNBC is the most valued, reports...

The largest conferences for public relations, advertising, marketing and media in the mid-Atlantic are coming together on October 14  to create a powerhouse program filled with sessions focused on hot topics...

Facebook has sued four Vietnamese residents "who allegedly perpetrated a $36 million ad fraud scheme that involved taking control of the accounts of users who worked at advertising and marketing agencies,"...

Capital One, McLean, VA,  launched its first national campaign for its digital automotive shopping tool with the help of two of the cast of the TV sitcom "Schitt’s Creek."  The spot features Eugene and...

  Washington, DC tourism and hospitality partners  launched a multi-channel advertising tourism campaign to attract domestic leisure visitors to the nation’s capital. “We want people to know...

The third-party cookie, a linchpin of the ad industry used to serve targeted ads, has received a stay of execution, reports Ad Age. Google, says Ad Age, "will continue supporting third-party cookies until...

U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index, reports MediaPost. The data, continues MediaPost, which is derived from SMI's expanded pool of...

While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position by year-end, according to the first quarter edition of BIA...