Destination DC Launches $2.5 Million Ad Campaign to Jumpstart Travel to City Capitol Communicator May 6, 2021 Advertising, General, Top Center SponsoredDestination DC, the tourism marketing arm of the District, has shed light on just how much damage the pandemic has caused to D.C.’s tourism industry, and what they plan to do to bring tourists back this...
Amazon Using Deep-Learning Models to Improve Ad Relevancy Capitol Communicator May 2, 2021 Advertising, Insights, Upper Left SponsoredAmazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of the query page, said Brian Olsavsky, Amazon CFO, during the company’s...
“The Younger You Are, The More You Need AARP,” States New Campaign Capitol Communicator April 26, 2021 Advertising, Agency, PeopleAARP, based in D.C., has launched a brand campaign entitled “Wise Friend and Fierce Defender,” aimed at creating a greater emotional connection with Gen X and Young Boomer audiences. AARP's first new...
U.S. Ad Market Turns In Best March Ever, Reports MediaPost Capitol Communicator April 21, 2021 Advertising, Insights, Top Center SponsoredIn the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year, reports MediaPost. Importantly,...
Women Named to Multiple Top Roles in Ad Industry, Reports AdAge Capitol Communicator April 20, 2021 Advertising, People, Top Center SponsoredA trend appears to be taking hold, based on the numerous executive shifts in the ad industry this month: Women are making strides that could begin to lead to greater equity at the top, states AdAge. According...
Distracted Driving is Dangerous, States GEICO Campaign Capitol Communicator April 19, 2021 Advertising, GeneralApril is Distracted Driving Awareness Month and GEICO, based in Chevy Chase, MD, released a campaign to remind drivers to stay focused on the road, put their phones out of reach and use features like Do...
Maryland News from Unconquered, Warschawski and Sage Growth Partners Jeffrey Davis April 18, 2021 Advertising, Agency, Bottom Left Sponsored, Maryland NewsBaltimore’s Unconquered added Erin Prosser as director of account strategy. Prosser, in photo, will be responsible for leading the strategy and day-to-day operations across all agency accounts. “We are...
Omnicom Encourages More Asian Representation In Ads Capitol Communicator April 13, 2021 Advertising, InsightsGlobal communications giant Omnicom has called PR, media and advertising pros to support the “three in five” challenge, an initiative developed by Omnicom’s Asian employee resource groups that aims...
Marketing for Change Partners with The Abbi Agency and Ericka Aviles Consulting to Execute $3.2M Health Insurance Exchange Contract Capitol Communicator April 13, 2021 Advertising, Communications, Marketing, Top Right SponsoredThe collective partnership of Marketing for Change, a research and creative agency anchored in behavioral science, The Abbi Agency, and Ericka Aviles Consulting has been selected by the Silver State Health...
Ad Industry Diversity Report Finds “Room For Improvement,” States Forbes Capitol Communicator April 12, 2021 Advertising, Insights, Top Center SponsoredThe 4As is hoping to use new survey data about diversity to improve the ad industry and foster dialogue, reports Forbes. According to the Forbes post: "The results—collected by the 4As from 165 agencies...
