U.S. Marines Issue Advertising Contract RFP Capitol Communicator December 10, 2018 Advertising, Agency, Top Center Sponsored, Uncategorized The U.S. Marines has issued an RFP for its advertising contract, currently held by longstanding incumbent JWT. Per government policy, the contract comes up for review every three years, reports MediaPost,...
Ad Club of Baltimore Opens Call for “Freakin ADDYs” Entries and Sponsorships Jeff Davis December 8, 2018 Advertising, Awards The American Advertising Federation of Baltimore has released its official call for entries for the 2019 American Advertising Awards (the ADDY Awards), to be held on Thursday, March 7, 2019. The Maryland...
ANA Announces “Brand Purpose” as 2018 Marketing Word of the Year Capitol Communicator December 6, 2018 Advertising, General, Insights, Marketing The Marketing Word of the Year, according to the ANA (Association of National Advertisers), is one which is particularly timely, relevant, and representative of the zeitgeist. According to a release, the...
The Cyphers Agency Hires Michael Jans as Graphic Designer The Cyphers Agency December 6, 2018 Advertising, Agency Integrated marketing agency, The Cyphers Agency, has hired Michael Jans as graphic designer to support the agency’s creative team with graphics, collateral and web design. He will work on the Seasons Pizza...
AAF DC Issues Call for Entries for 2019 D.C. ADDY Awards Capitol Communicator November 29, 2018 Advertising, Awards, Upper Left Sponsored If you are an advertising professional in the D.C. metro area who is committed to producing outstanding work, the D.C. ADDYs are for you - a person who doesn't need a bed since there's a couch in the office;...
D.C. Metro System Running Audio Ads on Buses, and Metro Rail Riders May Hear Them in the Future Capitol Communicator November 28, 2018 Advertising, B to C With the D.C.-area Metro system needing to generate more money, the agency has begun playing ads on buses, reports The Washington Post, whichcadded that a "15-second Megabus ad is the only one to air since...
Alexa, Please Apologize to the Cities that did not get HQ2 Capitol Communicator November 19, 2018 Advertising, Media, Top Center Sponsored While many of us in the D.C. region were celebrating Amazon's HQ2 announcement, McGarrah Jessee, an Austin-based agency, was busy crafting custom break up messages for Montgomery County, Md, and the 16 cities...
Images Are “New Frontier” for Malicious Ads Capitol Communicator November 16, 2018 Advertising, Insights A growing trend of embedding malicious ads within the images of ads could wreak havoc on the advertising industry and cost brands millions this year, reports Digital News Daily, which added that the practice,...
ANA Launches “Center for Brand Purpose” Capitol Communicator November 14, 2018 Advertising, Marketing The ANA (Association of National Advertisers) launched a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and...
The Cyphers Agency Tapped to Promote New Bay Plate Design The Cyphers Agency October 24, 2018 Advertising, Agency, Bottom Left Sponsored, Campaign Integrated marketing agency, The Cyphers Agency, will help lead marketing, advertising and public relations to promote Maryland's newly revealed Chesapeake Bay License Plate. The funds from the specialty...
