Advertising

Advertising is no longer the least-trusted profession in the world, but it still ranks near the bottom, according to an annual study conducted by consumer research giant Ipsos. The 2021 edition of its...

BIA Advisory Services forecasts that in 2022 mobile advertising spending, for the first time, will surpass direct mail as the top media advertising platform. As revealed in BIA’s U.S. Local Advertising...

Google is banning ads that promote climate change denialism, reports AdAge.  The update will affect YouTube creators, Google advertisers and online publishers. The rule change, states AdAge, is the latest in...

The American Advertising Federation (AAF) of Baltimore has created an online forum for  finance professionals who specialize within the advertising industry to share their insights, comments and questions...

Baltimore advertising icon Herb Fried of W.B. Doner died in Florida at age 93. Compared in recent years to Roger Sterling of the "Mad Men" TV series, Fried was the classic 60s and 70s ad executive, always...

The largest conferences for public relations, advertising, marketing and media in the mid-Atlantic are coming together on November 10  to create a powerhouse program filled with sessions focused on hot topics...

Local U.S. advertising will enjoy 6.4% growth in 2022, to reach $138 billion, following 9.9% growth this year — the strongest recovery seen since the Great Recession, according to Borrell Associates’ 2022...

Atlanta hip-hop duo Tag Team knew the nostalgia-inducing ad for insurance company GEICO, Chevy Chase, MD, was going to be something special from the beginning, reports Food & Wine.  The spot features...

The Washington Post announced the debut of Zeus Prime, which The Post said, is "a groundbreaking premium ad-buying network that connects brands and top U.S. publishers in a real-time marketplace. The...

Ocean City, Maryland, is seeking proposals for "Advertising Services."  For the past 20 years, the town has contracted with Owings Mills-based MGH and CEO Andy Malis to handle television, digital, radio,...