Cable news viewership increased during Russia’s invasion of Ukraine
Cable news viewership jumped during Russia’s invasion of Ukraine, with Fox News Channel leading the way and CNN showing the most dramatic increases, AP reports.
CNN, Fox and MSNBC collectively averaged 6.4 million viewers in primetime between the start of the war last Wednesday and Sunday night. That’s up from their January average of 4 million, the Nielsen company said.
According to the AP report: “For the full day between Wednesday and Sunday, Fox averaged 2.32 million viewers, up 64% from the quieter news month of January. CNN’s audience soared from 633,000 in January to 1.75 million last week, up 178%. MSNBC had 980,000 for its war coverage, up 51% over January.
“Those numbers match a trend: CNN tends to have the most dramatic increases during big news events while its rivals, more focused on political talk, are steadier in the quiet periods.”
More here.
Photo: Reporter in Ukraine
