Cable TV News Viewing Shrinks Significantly in October

October’s results for cable TV news channels viewing continues to soften this fall — with the three big competitors losing anywhere from 5% to 15% in prime-time viewership versus September — and bigger losses versus a year ago, reports Television News Daily. According to the report:

Fox News Channel dropped 8% in primetime versus September numbers landing at 2.3 million Nielsen-measured viewers — off 53% from October a year ago.

MSNBC lost a similar 5% to sit at 1.2 million average prime-time viewers versus September — and sinking 55% from October 2020.

CNN’s prime-time viewers were about half that of MSNBC’s for October 2021 — 661,000, off 15% from September and 73% lower than October 2020.

Total day viewership (6 a.m to 6 a.m.) followed a similar trend: Fox, at 1.4 million, down 38% from the year ago period; MSNBC at 680,000, falling 54%; and CNN going back 65% to 487,000.

More here.