Home » Cade Martin Works on Campaign Giving Wings to Small Business Dreams

Capitol Communicator reports that award-winning photographer has completed a campaign with Arnold Worldwide for Progressive Insurance.

Cade Martin Works on Campaign Giving Wings to Small Business Dreams

by | Dec 2, 2021


Award-winning photographer Cade Martin has completed a campaign with Arnold Worldwide for Progressive Insurance.

According to Cade Martin: “Working with Arnold Worldwide to show how Progressive Small Business Insurance gives wings to small business dreams was plainly, as good as it gets.

“As a small business owner myself, it was natural to concept around that “what if…?” and having the freedom and possibility of acting on your dreams, secure in knowing you are protected as you bring that kernel to life.

“We created dream-like moments for the small business characters to inhabit. We created somewhat surreal elements as a dreamlike nod, and infused the images with the positive and transformational mood of feeling free to live one’s dream.

“Using color and lighting and the array of post- production tools available, we made images to spark imagination, and touch the fantastic while still pulling viewers in to see themselves as the dreamers.

“We all benefit when we are free to dream and deliver. To be able to capture the concept of wildest dreams in service of uplifting small businesses was a real treat.

“I’m grateful for the partnership with Arnold Worldwide, Progressive Insurance and long-time creative partner Fedde Souverein at Luminous Creative Imaging.”

Campaign Details:

Client: Progressive Insurance

Agency: Arnold Worldwide

Art Buyer: Amy Shaw

Creative Director: Nathan Donabed

Associate Creative Director: Jamie Mainati

Producer: Malvina Martin

Lighting: Jonathan Orenstein

Hair & Makeup: Alexis Arenas

Wardrobe Stylist: Pascale Lemaire

Prop Stylist: Kin Ellentuck West

Digital Tech: Kirsten Wyss

CGI & Retouching: Luminous Creative Imaging

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

1 Comment

  1. Matt Smith

    Absolutely amazing. Cade is an amazing artist. Oh and an amazing person.


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