MONDAY, OCTOBER 15 AT 8:30AM

Porter Novelli // 1615 L St, Washington, DC 20036

What to expect: Breakfast Lecture
RSVP here.

As brands and influencers look to earn consumers’ trust, it has become increasingly hard to identify who and what is fact and what is fake. From social media bots to deceptive social platform ads, this new, online landscape leans towards skepticism. But what are brands and agencies to do? By effectively analyzing digital and social conversations, your goal of sustaining trust and transparency can be met.

Monday morning, hear from Jason Mollica, veteran strategic communicator and a professorial lecturer in the School of Communication at American University, where he teaches graduate and undergraduate students analytics best practices.

Hosted by Porter Novelli and the School of Communication at American University.

What to expect: Open House and ADWKDC Kick-off Party 
RSVP here.

Don’t miss the official ADWKDC 2018 kick-off party, hosted by Brunet-García at Spaces NoMa.

Brunet-García is one of the country’s fast growing minority-owned, 8(a) companies. And to celebrate both the start of ADWKDC and their expansion in to D.C., Brunet-García will host us Monday, October 15, from 5:00 to 7:00 p.m.

Everyone’s invited to help rock the historic ULINE arena (fun fact: the same venue as the Beatles’ first concert in the U.S.), with an evening open house event, featuring Cuban-inspired food and drinks.

What to expect: Workshop and Breakfast
RSVP here.

Join the team from Ogilvy D.C. for breakfast, mingling, and improv!
• 8:30-9:00am – breakfast and mingling
• 9:00-10:30am – improv comedy workshop

Step out of your comfort zone and learn how to use the principles behind improv comedy to improve your creative collaborations with your colleagues, build trust with your clients and your audience, and be your authentic self at work.

This session will address a variety of realities and fears business professionals face every day using the lens of improv, including:
• Creativity
• Going “off script”
• Teambuilding
• Bringing a “Yes, and…” attitude to the workplace
• Listening
• Emotional Intelligence (EQ) and soft skills

Check your ego at the door and attend this special workshop co-taught by Kathy Baird Westfall, Managing Director of Ogilvy’s Washington, D.C. office and Tasha Prados, an improv performer and Account Supervisor at Ogilvy.

What to expect: Panel and Breakfast
RSVP is required. Sign up here!

Calling all corporate responsibility, advocacy, political and Federal professionals! Whether it’s a nonprofit fighting for change, a trade association representing an industry, or a corporate government relations shop lobbying Congress, advocacy is happening on Twitter. Learn how Twitter’s advertising solutions can help you advocate for your cause.

Doors open at 8:30 a.m. Program begins at 9:00 a.m. Breakfast tacos will be served.

What to expect: Panel and Party
RSVP here.

All ADWKDC attendees are invited to close out this year’s hosted events series with MiQ! Join the MiQ D.C. team to learn how smart, data-driven decisions are being made in real-time, maximizing marketing and media investments and lifting KPIs.

Panel: Only 6% of us advertisers’ TV and digital campaigns are fully integrated. As a result, advertisers plan their TV buys using outdated panel information about a possible target audience rather than the powerful data they’re already collected on their customers. Until now. Learn how advertisers can now plan, action and measure a fully integrated TV and digital strategy leveraging their most valuable asset, first-party data.

Panel followed by drinks and networking.