The Martin Agency in Richmond has taken, according to MediaPost, “the uncommon step” of promoting one of it senior creatives to a top client-side post: It has promoted award-winning group creative director Danny Robinson to the position of chief client officer. The role is new.

According to MediaPost, the agency “described the position as “executive committee level,” meaning that Robinson will now have a role in shaping the long-term direction of the agency as he works to figure out how it can best deploy its resources in innovative ways to support the growth and evolution of client brands.

““You don’t meet many creative directors who have an MBA, have worked in brand management and have founded their own ad agency known for leveraging pop culture,” stated Chris Mumford, president of The Martin Agency. “But then again, there’s only one Danny Robinson. Danny was even a part-time stand-up comic for ten years. He’s a unicorn, which makes him uniquely qualified for this role.””

More here.

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