Chris Thompson announces retirement as President and CEO of Brand USA

Brand USA, the destination marketing organization for the United States, announced the impending retirement of Chris Thompson as President and CEO, effective May 31, 2024.

According to.a release from the D.C.-based organization: “After a successful tenure of leading the organization, Thompson has decided to step down and pursue life beyond work.During his time as President and CEO, Thompson has played a pivotal role in promoting the United States as a premier travel destination. Under his leadership, Brand USA has achieved remarkable milestones, including increased international visitation, and enhanced global awareness of the diverse offerings across the country.

“Thompson’s strategic vision and unwavering commitment to excellence have been instrumental in driving Brand USA’s success. His dedication to fostering partnerships with industry stakeholders, government agencies, and international organizations has strengthened the organization’s position as a global leader in destination marketing.”

Thompson has served as president and CEO of Brand USA since 2012. Prior to joining Brand USA, he was president and CEO of Visit Florida.

Brand USA’s board of directors will work with an executive search firm to find a successor.

PHOTO: Brand USA