The Out of Home Association of America (OAAA) announced that Christina Radigan is being appointed Chief Marketing Officer. Radigan will oversee all marketing strategies and platforms across the D.C.-based trade organization to increase engagement and membership on the national and local levels. She will also be charged with developing initiatives that advance industry standards and heighten buy-side interest in OOH opportunities.

She takes over the CMO post from Stephen Freitas, a 25-year veteran of the trade group, who recently announced his intention to retire at the end of 2020. Freitas is assisting during the transition, currently acting as the OAAA’s Executive Vice President of Industry Initiatives.

Radigan joins the trade association from Outdoor Media Group, a strategic business unit of Omnicom Media Group, where she most recently served as Managing Director of Marketing and Communications, leading the agency’s marketing efforts and industry presence. In that role, states a release, “she connected research data with strategy to ensure that OOH media and activations were successfully integrated into brand client omnichannel planning. Radigan also established Omnicom’s Programmatic DOOH (pDOOH) practice, aligning the expertise of OOH planners and programmatic traders to fuel better client returns—deepening their faith in DOOH investments, alongside traditional OOH buys.”

 

PHOTO: MediaPost

 

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