Christopher Shea, Senior Editor, Vox, was interviewed by Doug Simon, CEO of D S Simon Media, during Capitol Communicator’s full-day PR Summit DC, July 19, at the National Press Club in Washington, D.C., about pitching the media.

In the interview, Shea discussed tactics such as knowing the outlet you are pitching, word counts and other important tips that can get your story picked up. Additionally, Shea detailed how setting up a strong narrative is what grabs national attention.

Shea was part of a Summit session that provided tips on dealing with the media regarding op-eds, and you can find out more about that session here.

You can check out photos from PR Summit DC here.

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