Clapp 360 Communications in Baltimore is creating a branding and awareness program for FreedomCar’s two service lines: the company’s trusted transportation service and its new auto detailing service.

The full-service marketing agency is using traditional media such as underwriting on public radio and public TV, broadcast TV, and email marketing. The campaign also includes a digital strategy with paid social media and search engine marketing.

Founded in 1991, FreedomCar is a locally owned car service serving Baltimore and beyond with uniformed full-time drivers who do not accept tips.

Clapp 360 also announced the hire of Matt Talley as director of digital marketing. In this role, Talley will be responsible for digital strategy and execution across Clapp 360’s offerings.

“We are excited to welcome Matt to our growing team,” said Clapp 360 Communications CEO Mike DeMos. “Matt impressed our team with his paid digital experience, creative problem solving, brilliant communication skills and a personable nature. Perhaps most important, we could immediately tell, that Matt had a drive for quality and performance. One of Matt’s strengths is looking at the big picture for clients, perfect timing as we prepare for our best year yet in 2021.” Talley has more than eight years of industry experience, most recently building and leading a team at Compulse Integrated Marketing – Sinclair Broadcasting Group.

Also joining Clapp 360 is Nicole Weber as junior designer. She joins the expanding Creative Services Department where she will work on print and digital campaigns for clients in the healthcare, nonprofit and education industries.

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