Home » Clapp 360 Adds Car Service FreedomCar and Two New Hires

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Clapp 360 Adds Car Service FreedomCar and Two New Hires

by | Dec 29, 2020

Clapp 360 Communications in Baltimore is creating a branding and awareness program for FreedomCar’s two service lines: the company’s trusted transportation service and its new auto detailing service.

The full-service marketing agency is using traditional media such as underwriting on public radio and public TV, broadcast TV, and email marketing. The campaign also includes a digital strategy with paid social media and search engine marketing.

Founded in 1991, FreedomCar is a locally owned car service serving Baltimore and beyond with uniformed full-time drivers who do not accept tips.

Clapp 360 also announced the hire of Matt Talley as director of digital marketing. In this role, Talley will be responsible for digital strategy and execution across Clapp 360’s offerings.

“We are excited to welcome Matt to our growing team,” said Clapp 360 Communications CEO Mike DeMos. “Matt impressed our team with his paid digital experience, creative problem solving, brilliant communication skills and a personable nature. Perhaps most important, we could immediately tell, that Matt had a drive for quality and performance. One of Matt’s strengths is looking at the big picture for clients, perfect timing as we prepare for our best year yet in 2021.” Talley has more than eight years of industry experience, most recently building and leading a team at Compulse Integrated Marketing – Sinclair Broadcasting Group.

Also joining Clapp 360 is Nicole Weber as junior designer. She joins the expanding Creative Services Department where she will work on print and digital campaigns for clients in the healthcare, nonprofit and education industries.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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