Baltimore’s Clapp Communications announced its business was acquired by Victory-360, LLC, a direct marketing, market analysis and consulting firm.  These two firms have joined forces to create a strategically positioned agency that will provide a full suite of services to their clients.

Barb Clapp founded Clapp Communications in 2001, and grew the firm to be one of Baltimore’s most respected full service agencies “as well as a nationally recognized PR juggernaut,” according to the announcement. Clapp has won numerous national, regional and local awards in all aspects of the work that her firm has produced over the years. Clapp Communications currently serves a wide variety of clients with public relations, media buying, marketing and advertising, event planning and social media services.

“I am so proud of the success we have delivered for our clients and the relationships we’ve built over the past two decades,” said Clapp. “I am thrilled to see my company, Clapp Communications, continue to grow through the melding of two successful companies to become formidable as one firm.”

Mike DeMos, owner of Victory-360, LLC, a direct marketing, market analysis and consulting agency based in Arbutus, Maryland, and V360 Fundraising, LLC, a fundraising solution for nonprofits, will assume the role of Clapp Communications’ CEO. Barb Clapp will remain active in the organization as Client Relations and Communications Strategist.

“The marriage of Clapp Communications and Victory-360 is a win for our clients and our associates, as our individual companies’ strengths and services will provide a wider array of services,” said DeMos. “I look forward to working with Barb and the Clapp Communications team to continue the amazing work.”

Victory-360, LLC will retain the name Clapp Communications to preserve the strong reputation of the firm, and the consolidated offices will be located at Clapp’s offices on Falls Road.

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