CMRignite, a minority-owned cause marketing and social impact agency, announced that Trish Taylor, PhD, has been named its chief strategy officer. Taylor, states a release, “will add expertise to the agency’s behavior change portfolio, which has seen exponential growth over the past three years across its public sector clients.” The agency is headquartered in Milwaukee and, in 2022, acquired Bethesda-based Ignite Digital Strategy Group.

The release adds that CMRignite “specializes in campaigns targeting multicultural audiences, represents public sector clients such as: U.S. Department of Health and Human Services; National Women Infant and Children Association; U.S. Department of Housing and Urban Development; and the U.S. Patent and Trademark Office.”Taylor, who holds a doctorate in social and health psychology, is an award-winning communications professional who has led and implemented nationally recognized behavior change campaigns in the public, private and nonprofit sectors. Her clients have included: U.S. Department of Health and Human Services; Centers for Disease Control; National Heart, Lung and Blood Institute; Feeding America; and Zero To Three.

In her new role, Taylor will serve on the executive leadership team and lead business development and strategy across all client engagements. Prior to joining CMRignite, Taylor was executive vice president at Weber Shandwick, where she led the health care practice in Washington, D.C.

CMRignite describes itself as “the nation’s largest minority-owned cause marketing and social impact agency,”