CNN to launch All Access, a format that reflects “how audiences engage with the news today”
CNN announced that its heavily anticipated streaming subscription product, All Access, will go live on Tuesday, October 28, reports Adweek.
Adweek states that the company “describes All Access as a one-stop shop for CNN’s journalism, including live and on-demand video programming. Subscribers will have the ability to stream a selection of CNN’s live U.S. and international programming.
“In addition, they will have access to more than 1,000 hours of content from the CNN Originals library. They will also receive exclusive new video-on-demand programming, special features from its journalists, exclusive live events, CNN.com articles, and subscriber-only content.
“Initially available in the U.S., the new subscription tier will be offered at $6.99 per month or $69.99 annually. However, the network is offering a special introductory price of $41.99 for the first year.”
In a statement, Alex MacCallum, evp, digital products and services, CNN Worldwide, described All Access as “an essential step in CNN’s evolution as we work to give audiences the complete CNN experience in a format that reflects how audiences engage with the news today.”
