“Co-listening” makes podcasts part of a morning ritual

The number of Americans that have listened to a podcast has increased by 45% during the past five years, and more than doubled in the past decade. As more people listen, new research from Nielsen says that podcasting is becoming less of a solo activity, especially among younger listeners, reports Inside Radio.

In the latest Podcasting Today report, Nielsen says among teenagers aged 13 to 17, co-listening is most commonly occurring during the morning commuting hours when nearly half (47%) of parents saying their teens typically listen to the same episode as they do. That not only reflects a greater number of moms and dads making podcasts part of their morning ritual, but also some podcast listening habits are returning to pre-pandemic levels as Americans continue to return to in-office work.

The latest Nielsen report shows that some podcasts are more likely to be listened to on a speaker versus on headphones.

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