Colonial Williamsburg and Busch Gardens Williamsburg released a joint television ad targeted at Spring Break business as the start of what the two attractions are calling “a year-round marketing and advertising partnership,” reports The Virginia Gazette.

The Gazette’s report also stated, in part:

“The TV spot shows a family divided over a spring break vacation destination until a Colonial Williamsburg interpreter and a Busch Gardens ride operator appear to convince them that Williamsburg has something for the whole family.

“(The campaign) follows years of collaboration between the two attractions.”

The spot, produced by Sway Creative Labs of Norfolk, will air in New York, Philadelphia and D.C. during tonight’s Grammy Awards telecast. It will also appear on CBS.com, on streaming site Hulu.com and on the websites of national family magazines such as Family Circle and Parents.

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