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Home » Cord-Cutting Getting Worse, Reports B+C

Cord-cutting is expected to get worse in 2021 and 2022,

Cord-Cutting Getting Worse, Reports B+C

by | Apr 27, 2021

Cord-cutting is expected to get worse in 2021 and 2022, offset somewhat by growth of virtual multichannel video programming distributors, according to a report from S&P Global, states Broadcasting+Cable.

S&P said cable, satellite and telco will lose 8.2% of their subscribers in 2020 after losing 7.9% in 2019. In 2022, another 10.3% of subscribers are expected to cut the cord, continues B+C, which adds that the pay TV losses “are offset somewhat by growth among streaming distributors such as Hulu Live and YouTube TV (which) will grow by 15.7% in 2021 and 12.3% in 2022.”

The post also states: “Cord-cutting isn’t good for the television business, but its impact is company specific, S&P said.”

More here.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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