Cord Cutting Outpacing Expectations

Viewers are continuing to cut the cord, more so than they were projected to do, despite TV providers’ partnerships with OTT platforms, according to a new analysis, reports Adweek, which added that this year, “33 million adults in the U.S. have cancelled pay TV service or continued without it, according to eMarketer. That accounts for 32.8 percent of the adult population, though it was only projected to reach 22 percent this year, according to the analysis.

“Overall, 186.7 million adults in the U.S. will watch pay TV this year, whether that’s via cable, satellite or telco. That’s a decrease of 3.8 percent from the last year.”

OTT is “over the top”, a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms.

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