Join former “Marketer of the Year” Arun Sinha, and Time magazine “Marketing Innovator” Rishad Tobaccowala for a webinar at noon on May 20 focused on resetting, aligning and implementing strategy, marketing and communications in a COVID-19 impacted world.

Sinha is a former Global CMO of J.P. Morgan, Zurich Financial, MSCI & President of Services & Solutions and CMO of Pitney Bowes, a business leader, entrepreneur, and Yale School of Management Sr. Faculty Fellow. Tobaccowala, senior advisor to, and former Chief Strategy & Growth Officer of the Publicis Groupe, is a past chairman of transformational agencies DigitasLBi and Razorfish. He’s the author of Restoring the Soul of Business: Staying Human in the Age of Data.

This second in an ongoing series of Marketing IMPACT Council™ webinars organized in collaboration with strategic partner CommunicationsMatch™ will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association; and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

This webinar will provide perspective and practical insights on:

  • The opportunity for all leaders at every level and of every function to uncover ways in which client and consumer needs have changed
  • Resetting strategy and aligning organizations around changing value propositions
  • Developing and implementing marketing & communications strategies for the landscape

This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities, as well as those of our supporting partners –, the Financial Communications Society, and Capitol Communicator.


 Read the takeaways from the first webinar in the series – The COVID-19 Reset: A Value-Based Strategic Path Forward here The webinar featured distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning.

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