Brand and culture design agency Cravety announced the creation of Futurefy Marketing, a series of one-day learning labs for creative professionals to learn new ways to achieve a competitive advantage using the latest thinking in customer experience.

“Through this educational series, we’re kind of sounding the alarm for the creative class to prepare for dizzying change, including even more digital disruption,” said Futurefy Marketing Executive Director Angela Long.

The first learning lab will be held in Columbia, Md, on June 5 at event sponsor Unleashed Technologies. A second event will be held at Virginia Tech’s Arlington campus on August 16. Organizers said a third learning lab is planned in Washington, D.C., on October 3.

“Our clients are feeling a new kind of competitive pressure to offer hyper-personalized and frictionless experiences,” said Michael Spinosa, CEO of Unleashed Technologies. “We look forward to hosting other marketers in our space so we can help teach and learn from others about these changes and what to do about it.”

Futurefy Marketing presenters include a former Kraft foods marketing/finance advisor and professor at American Institute of Artificial Intelligence, a George Mason University professional education partner organization; neuroscientist John Burkhardt, adjunct professor of enterprise risk management at Columbia University’s Business School

Also, digital transformation expert Greg Kihlström, principal at Yes&, a Capitol Communicator sponsor; Chad Solomonson, vice president of marketing and alliances at Microsoft partner RDA Corporation; Scott Greenwell, co-founder of Unleashed Technologies; Angela Long, president-elect of the American Marketing Association Washington, D.C. (AMADC); and Ed Bodensiek, founder of Cravety and the first chief experience officer at a U.S. law firm.

“To make fully informed decisions for our brands, we need to better understand how to capture and use experience-focused data,” said Bodensiek. “It’s one of many take-aways we’re planning for Futurefy Marketing participants. There’s nothing quite like it in the Mid-Atlantic.”

The AMADC will serve as media partner of Futurefy Marketing. Registration is open at http://www.Futurefy.Marketing. Futurefy Marketing is modeled on Futurefy Work, a two-day lab to teach HR innovators how to use human-centered design thinking for employee experience.

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