To further expand its strategy team, Crosby Marketing Communications  added Bridget Stockdale as a director, senior strategist.  She will lead brand planning and analytics initiatives, and cross-functional teams to deploy fully integrated marketing programs for Crosby clients. This includes work on behalf of Military OneSource, the Department of Defense’s flagship digital services platform that supports service members and their families across the globe.

Stockdale joins Crosby from a vice president of digital position at Edelman in Washington, D.C, where she led brand positioning, corporate reputation management and digital campaigns for national and global clients. Prior to that, she was an associate vice president of client relations at DDC Advocacy. She has deep experience in digital campaign strategy, audience micro-targeting, data analytics, content development, and search and social campaigns across key sectors, including energy, healthcare and nonprofits.

“Bridget brings great credentials in knowing how to engage and activate customers, key stakeholders and communities through every digital, mobile and social platform, while moving the brand strategy forward” said Crosby President and CEO Raymond Crosby. “Our clients will benefit from her innovative thinking and focus on performance-driven measurement.”

Stockdale holds a Bachelor of Science degree in Human and Organizational Development from Vanderbilt University.

Crosby, a Capitol Communicator sponsor, provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes. The firm currently ranks #39 on O’Dwyer’s list of largest PR firms and is a Top 15 provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. To learn more, visit www.crosbymarketing.com .

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