Crosby Marketing Communications and DAV (Disabled American Veterans) won a PRSA Thoth Award for DAV’s “Victories for Veterans” PSA campaign.
Produced by Crosby, the integrated public awareness campaign shows how DAV helps veterans overcome a variety of challenges and achieve personal victories, great and small. The campaign includes TV, radio, print ads and out-of-home components, and generated 3.2 billion media impressions and $74 million in donated media nationwide during 2016.
DAV is a charity that provides a lifetime of support for veterans of all generations. Every year, DAV helps more than one million veterans gain access to the healthcare, disability, housing and educational benefits they earned, and connects them to meaningful employment opportunities.
Presented annually, PRSA’s Thoth Awards pay tribute to talent and innovation in public relations and communications programs in the Washington, D.C., metropolitan area.
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes. The company’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.
Crosby, a Capitol Communicator sponsor, was named a Top Workplace by The Washington Post in 2017 for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.
To learn more, visit www.crosbymarketing.com.