A social media campaign by Ogilvy for Medela, a provider of breast pumps in the United States, was honored as Best in Show at the American Advertising Federation’s D.C. chapter annual awards, known as the ADDYs, held on March 22 at the Carnegie Institution for Science in Washington, D.C. In addition, two campaigns – one by Admiral Devil and the other by SmithGifford – were honored with Judge’s Awards.
Kathy Baird, managing director of Ogilvy in D.C., told Capitol Communicator, “Ogilvy is thrilled to win Best in Show at the the ADDY awards in Washington, D.C.. We’re proud of the work we do for Medela and CDC’s Inside Knowledge campaign – both of which were honored with Gold awards. We’re grateful for our brand and government clients who allow us to do this impactful work that not only sells a product, but also improves women’s health. We are excited to be recognized for our work and see Ogilvy as a strong reflection of the creative talent we have here in Washington.”
Admirable Devil was honored for a campaign for Infolock and Joel Johnson, agency co-founder and chief strategist, told us: “We’re thrilled to be recognized by our community for our work. Our aim is to make bold advertising that moves our clients forward and the D.C. creative community.”
SmithGifford was honored by the judges for “Revolt,” a campaign for PETA. Trisha Pierce, president of the agency, told Capitol Communicator: “As an advocate for good work in the D.C. community as a whole, it was extra exciting to be recognized for contributing ourselves.”
Bill Cutter, creative director at SmithGifford, added: “From a creative stance, it’s particularly gratifying to receive special recognition from the judges above and beyond the gold they already gave the PETA work.”
You can find background on the PETA campaign here.
More than 250 people attended the event which, stated AAF DC, “celebrated the work and winners of the 2019 American Advertising Awards-DC.”
“The District’s creators and communicators continue to generate enormous value through creativity across a wide variety of industries,” said Andy Blenkle, President of AAF DC and Vice President of Fors Marsh Group. “The creative community is strong and specialized—quiet professionals in many respects—focused on innovative thinking and effective delivery for parent companies and clients alike. This is the one time a year we pause to recognize each other’s professional and creative excellence, and advertising’s contribution to over $270 billion of economic output or sales in the DC, Virginia, and Maryland regions.”
Check out the gala’s opening video below featuring Sonya Gavankar the evening’s MC
The American Advertising Awards, formerly the ADDYs, is the ad industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition.
At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
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