Crestview Strategy, a Canadian public affairs agency, is opening a D.C. office that will be led by Maryscott “Scotty” Greenwood, who joins Crestview Strategy as a Partner and the Managing Director of United States. According to a release, “Scotty Greenwood is a highly sought-after advisor on Canada–United States economic and trade relations, serving as a compelling public speaker, panel moderator, and an insightful media commentator. A former diplomat to Canada with over two decades of experience in public affairs and government relations, Scotty is the CEO of the Canadian American Business Council and was most recently the co-leader of the Dentons LLP advocacy practice in Washington, D.C.”
Ketchum is enhancing its suite of services for trade associations and nonprofits, providing reputation management and public affairs expertise designed, states a release, for the challenges trade associations and nonprofits face in representing their industries in today’s complex legislative, regulatory and budgeting environment. The release added that through a customizable suite of services, “Ketchum provides trade association and nonprofit leadership with the tools they need to advance their agendas. Services include governance and bylaw consultation, value proposition and narrative development, public affairs positioning, communications plan development, issue advocacy, stakeholder mapping, issue monitoring and tracking, third party and ally development, rebranding and crisis management.”
D.C.-based turner4D added Cindy Hoffman and Greg Howard as partners. According to the agency, Hoffman previously was with Defenders of Wildlife and the U.S. Fish and Wildlife Service and “cut her teeth helping run Maryland NARAL, where she and her team helped codify Roe v. Wade into the state’s laws.” Howard, a media placement specialist, joined from Mercury Public Affairs.