Blue Engine Message & Media + JDA Frontline has become Seven Letter. The announcement of the firm’s new name marks the culmination of a merger that began in fall 2018 when Blue Engine Message & Media joined forces with JDA Frontline to form a new bipartisan firm.  According to a release, in devising the new name, “the firm focused on the qualities that help it stand apart from others. After examining what it brings to every client engagement, the firm noted that many of the words it uses every day to describe its client work are made up of seven letters. Examples include: content, insight, inspire, message, amplify, dynamic, digital, counsel, measure, results and success, to name just a few of the dozens that will be displayed at the firm’s DC office as a reminder of what fuels its work.”

High Growth Communications, the cannabis industry’s newest communications agency, is beefing up its roster of expert practitioners with an announcement of new executives.  They include Aaron Cohen, Media Relations; Amy Donohue, Social Media; Dr. Ron Faucheux,  Research; Robert Gordon, Public Affairs; Brian Kelly, Creative Direction; Josh Morby, Grassroots; Jeff Pierce, Video; Danny Selnick, Client Development; and Boguslav Yanishen, Digital Brand Strategy.

Bluetext is working with Cvent to develop a virtual demonstration experience “that would highlight the power of its solutions and scale as its solution set continues to expand.” Bluetext reports that as a leading meetings, events, and hospitality management technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide, “Cvent has sales teams across the globe tasked with demonstrating solutions to help clients compete and win in the global economy.”

Leave a Reply

Your email address will not be published.