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D.C.-Area Agency Updates: ICF, Sage Communications and Waxman Strategies

by | Dec 10, 2018

ICF, a global consulting and services provider based in Fairfax, VA, is working toward the convergence of its marketing, communications and associated technology businesses. Called ICF Next, it will be led by former executive of IBM iX, John Armstrong. The ICF Next team, states a release,will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the U.S., Canada, Europe and India.

Sage Communications announced the addition of seven new public relations and marketing clients.  They are:

Daikin Industries Ltd., headquartered in Osaka, Japan, is a Forbes 1000 global company with 2017 revenues of nearly $21 billion and more than 70,000 employees worldwide, including more than 15,000 in the U.S. They are a leading innovator in heating, ventilation, air conditioning and refrigeration technologies, as well as advanced refrigerants that help improve lives and promote sustainability and energy efficiency. Sage is working with Daikin to raise awareness of the company’s industry-leading technology and investment in the U.S. economy and workforce.

The Export-Import Bank of the United States supports American jobs by facilitating the export of U.S. goods and services. As a strategic marketing and communications partner, Sage supports EXIM in a variety of ways from print and digital collateral to SEO strategy. Sage recently ideated and executed the design and layout for a 70+ page Competitiveness Report to Congress compatible with 508 compliance and print production. Sage is working on an in-depth, three phase SEO strategy to better understand the search behaviors of EXIM’s target audience and to help identify key search terms.

KuCoin provides users with a platform to trade BitCoin and other forms of cryptocurrency safely and efficiently. The company recently integrated a number of programs designed to make this exchange more responsive and intuitive for the end user. Sage manages a global public relations initiative to elevate KuCoin’s name within the industry through the announcement of a new funding program, set to launch this month.

Vcinity Inc. is defying data assumptions by enabling Unbounded Access for global enterprises so they can turn their data into a strategic advantage. Enterprise users can act on data in real time, from any location, as if it were local. As Vcinity’s marketing and PR agency of record, Sage is providing everything from strategy, brand development, media and analyst relations to digital media and website development.

Premier Solutions, Hi., LLC, offers technological solutions and services that streamline business processes, increase user productivity, and better utilize valuable client resources. Premier’s Financial Audit Compliance Enhancement Tool (FACET) is currently onboard every Naval ship to track, store, and report on financial and logistical documents vital for the successful operations of each vessel. As an integrated communications and marketing client, Sage lead Premier’s rebranding with a new company website and promotional video, in addition to a strategic public relations campaign to increase visibility in the defense industry.

Changeis s is a consulting firm that specializes in management consulting, supply chain management, IT transformation, and technology services for the public and private sector. As a strategic marketing communications partner, Sage is currently supporting Changeis website redesign focusing on creating engaging messaging, design, and overall improved user experience. Changeis goal is to differentiate themselves from other small businesses within the industry by inserting their innovative, values-based, customer centric principles to each of their clients; while willing to take risks and provide results in a traditional, straight-jacketed industry.

Prevention of Blindness Society of Metropolitan Washington (POB) provides services, education, advocacy and innovation to the DMV region related to the improvement and preservation of sight. As part of the multi-phase integrated approach, Sage is POB’s marketing and communications team. Sage currently supports the organization with an updated brand campaign, new media collateral and logo refresh, as well as a complete website overhaul.


Waxman Strategies, a D.C.-based consulting firm chaired by former Congressman Henry Waxman, added:

Mat Jacobson: Who brings with him nearly two decades of experience working in senior positions with campaign organizations like the Pew Charitable Trusts, MoveOn.org, and Greenpeace in Canada and the United States;

Abdul Tejan Cole: Human Rights Watch Award Winner and former head of the Anti-Corruption Commission of Sierra Leone;

Catherine Oakar: White House veteran and Associate Director of the Let’s Move! initiative in the Office of First Lady Michelle Obama;

Nick Horowitz: strategic communications and public affairs expert, and lead on globally recognized tech accounts like Panasonic, Huawei, ARM; and,

Alex Armstrong: former executive communications leader for Oceana, the world’s largest international ocean conservation and previous public affairs and strategic campaign professional at SKDKnickerbocker.


About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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