Home » D.C.-area agency updates: RedPeg Marketing, ROKK Solutions and The Alpine Group

D.C.-area agency updates: RedPeg Marketing, ROKK Solutions and The Alpine Group

by | Sep 15, 2023

RedPeg Marketing has joined Dawn, a portfolio of independent agencies that work together to serve clients. RedPeg was formed in 1995 and is led by CEO Brad Nierenberg. Clients include Nike Marriott, Meta, Geico and others.  According to MediaPost, Dawn was formed in 2019 by former MDC Partners executive Bob Kantor and New York-based media agency Crossmedia with a focus on providing independent agencies a source to tap data sciences advanced analytics and other capabilities to supplement their in-house offerings. RedPeg is the 15th agency to join the Dawn operation.

ROKK Solutions reports that Genevieve Wilkins, executive vice president of creative, and Rachel Winer, executive vice president of paid and digital, have been named to the class of 2023 PRNEWS People of the Year.  In addition, the agency added Claudette Wesley as an Account Director. Prior to joining ROKK, Wesley, states a release, “connected teams across disciplines to create highly effective digital advocacy campaigns at Edelman.”  Also  joining ROKK Solutions are Brianna Cummings and Gabrielle Donofrio as Account Executives.

The Alpine Group announced that Patrick Satalin, most recently top aide to Senator Peter Welch (D-VT) on his Senate campaign and his House office, has joined the company as Vice President. Prior to overseeing Welch’s successful Senate campaign, Satalin spent more than a decade as a trusted advisor in then-Congressman Welch’s office. Alpine also added Helen Treadway as staff assistant. Treadway spent time in Virginia politics and as an aide in the U.S. Senate.

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