The Colorectal Cancer Alliance, the nation’s leading cancer organization focused on ending this disease,  launched a campaign sounding the alarm about the disparities affecting Black Americans and colon cancer. According to statistics released by the American Cancer Society, colorectal cancer is the second leading cause of cancer death in men and women combined, and Black Americans are about 20% more likely to be diagnosed with colon cancer and 35% more likely to die from it. Spotted MP (Marketing + Public Relations) was involved in the campaign development.

The Hospitality Sales & Marketing Association International is honoring WHITE64 with Gold, Silver, and Bronze Adrian Awards for travel marketing excellence at the 64th annual Adrian Awards Gala, the largest and most prestigious global travel marketing competition.  According to the agency, it won:

    • GOLD Adrian Award: Metro/Washington Metropolitan Area Transit Authority, Doing Our Part / Recovery Campaign Evolution
    • SILVER Adrian Award: Metro/Washington Metropolitan Area Transit Authority, Doing Our Part / Corporate Social Responsibility
    • SILVER Adrian Award: Army Historical Foundation, National Museum of the United States Army Launch Campaign / Advertising, Consumer
    • BRONZE Adrian Award: Army Historical Foundation, National Museum of the United States Army Launch Campaign / Digital Marketing, Integrated Marketing Campaign
    • BRONZE Adrian Award: Luray Caverns, What Do You See Series? / Digital Marketing, Social Media Campaign

GLOBALHealthPR, the world’s largest network of independent health and science communications agencies established in 2001 by D.C.-based Spectrum Science, has rebranded as Global Health Marketing & Communications (GHMC). According to a release,  GHMC’s new brand identity reflects the evolution of the network’s capabilities from traditional public relations to integrated media and marketing solutions across more than a dozen disciplines.

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