Home » D.C.-area agency updates: Susan Davis International, Said Differently and The Lukens Company

Capitol Communicator has D.C.-area agency updates from Susan Davis International, Said Differently and The Lukens Company.

D.C.-area agency updates: Susan Davis International, Said Differently and The Lukens Company

by | Jun 21, 2024

Susan Davis International (SDI) named Jenny Wang as its new Senior Vice President. At SDI, Wang, shown above, will help spearhead the firm’s external representation, play an integral role in business development efforts, and provide clients with senior counsel in crisis management, reputation management, media relations, and public affairs.  Before joining SDI, Wang was a Senior Vice President at CLYDE, where she developed new business opportunities and worked with healthcare clients, including leading patient advocacy support for a Fortune 150 pharma company. Prior to CLYDE, she was a Vice President at kglobal, where she led integrated communications campaigns and provided crisis communications for clients across various industries. She has also worked at Raffetto Herman Strategic Communications, Ketchum, and The Harbour Group.

Said Differently, which recently merged with Brainwire, adds former GE global chief marketing and communications officer Linda Boff as its CEO. Boff will lead Said Differently alongside cofounders D.C.-based Rachel Barek and Miami-based Brian Skahan, as well as Brainvire CEO Chintan Shah. According to a release, Barek and Skahan built Said Differently “to solve the simple but frequently vexing goal of how to deliver the best work for clients. By building a global talent network, Said Differently rapidly assembles and deploys precision-curated project teams laser focused on each client’s specific goals. This highly flexible model has led the agency to develop award-winning campaigns, products, and platforms for leading brands across the world.”  Barek said that she and Skahan “started with a blank page: we wanted to take everything we learned about the traditional agency approach and build a new model devoid of all the unnecessary complexity, rigidity, and red tape, so that every dollar and ounce of creative energy is in service of producing extraordinary work for clients. I can’t think of a better leader than Linda, who will leverage her enormous client-side experience to help us write the industry’s next chapter, marrying Said Differently’s creative approach with Brainvire’s ability to deliver comprehensive technology solutions at scale.”

The Lukens Company (TLC) has been selected as the agency of record for American Leprosy Missions (ALM), the largest Christian organization in the United States dedicated to dedicated to breaking barriers to health and renewing hope for people suffering from the pain and stigma of neglected tropical diseases (NTDs) like leprosy. According to a release, ALM selected TLC based on the agency’s deep experience partnering with ministries and delivering successful omnichannel strategies to increase fundraising revenues, enhance their brands, deepen relationships with donors, and expand the impact of their programs.

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