D.C.-Area Agency Updates: U.Group, Immersion Active and Kathy King
ByteCubed, a technology firm specializing in government IT innovation, and CHIEF, a DC-based full service digital agency, announced the launch of U.Group, an advanced technology and creative design company. U.Group merges the two business operations and now offers comprehensive customer-centric technical solutions for the public and private sectors. According to a release, “U.Group’s unique blend of a complex data analysis and technical expertise, together with investment in emerging technologies and world-class creative capabilities, magnifies the former ByteCubed team’s ability to meet the evolving needs of new and potential clients—a concept the company is deeply committed to. U.Group will continue to expand its customer-centric position in the commercial and government spaces, while extending its leading-edge position to grow new markets.” The company will have offices in D.C.; Crystal City, VA; and Portland, OR.
Immersion Active, a digital marketing agency based in Frederick, Md, that specializes in connecting mature consumers with brands that bring value to their lives, acquired Atlanta-based marketing agency Gilbert & Sheppard Group. A release states that with a strong footprint in the residential housing industry, Gilbert & Sheppard Group’s work includes partnerships with builders and developers of active adult, master-planned and senior living communities. Immersion Active’s digital marketing solutions combined with Gilbert & Sheppard’s specialties in strategic planning and creative solutions will now offer clients complete end-to-end marketing services.
The American Institute of CPAs (AICPA) hired Kathy King as senior director public affairs, advocacy and media. In her new role with the AICPA, King will work with the advocacy team in the D.C., office promoting and defending the public and management accounting profession’s global public policy agenda. King joins the AICPA from Folio Financial, Inc., in McLean V.A., where she led the fintech firm’s media relations activities. Before that, she served as senior vice president and partner for FleishmanHillard, where she co-led its U.S. Financial Services Practice Group and led its D.C. Corporate Reputation team.
