D.C.-Area Agency Updates: Weber Shandwick, LMO and Bluetext

Weber Shandwick announced that Katie Krum, formerly of Under Armour, has joined as senior vice president of integrated media strategy and digital lead for Weber Shandwick’s South region (Washington, D.C., Baltimore and Dallas). According to a release, during her 15-year career, Krum has driven digital marketing experiences for some of the world’s biggest brands, developing digital strategies, creating online communities and executing innovative, results-driven campaigns. Krum most recently served as the senior director of content and engagement at Under Armour where she managed content and engagement across the UA Connected Fitness ecosystem, including MyFitnessPal and MapMyRun. Previously, she held similar roles at Marriott International and Nickelodeon. At Weber Shandwick, Krum will drive integrated client programs across paid, owned and earned media. She will also oversee Digital for Weber Shandwick’s South region.

LMO added Erin Culliney as the agency’s senior art director.  Culliney joins LMO full time after lending her skills to the agency on a freelance basis last summer while LMO was competing against a global agency for a large campaign. Prior to LMO,  Culliney spent four years in the United Kingdom working on lifestyle art direction. She also has agency experience in Dublin, Ireland, and San Diego.

AI Platform company Clarabridge selected Bluetext to “reimagine their Clarabridge.com experience.”