Maeve Marketing has been launched by Christina Kozloff and Andy Steenberge According to its website, Maeve Marketing a creative agency that believes marketing can build lasting brands AND drive the bottom line. Kozloff and Steenberge originally began working together at Rosetta Stone, Arlington, VA, where, states the website, they revamped the marketing strategy, leading to a significant revenue increase and a swift turnaround of the consumer business within a year.
Curley Company adds Jeannine Ginivan as executive vice president. She most recently served as senior director of public policy and sustainability communications at General Motors. According to a release, Ginivan built her career in corporate communications in the automotive industry, rising through the ranks at Nissan North America and Volkswagen before joining General Motors in 2018. At Volkswagen, Ginivan was head of corporate and internal communications for Volkswagen Group of America, where she honed her expertise in strategic counsel to executives focusing on thought leadership, reputation management and crisis communications.
Jennifer (Jen) Leggio joins W2 Communications as Senior Vice President, Market Strategy. According to a release, she has built a reputation for helping create and accelerate brand leadership that leads to bottom-line results and brings a CMO’s perspective to W2 Communications’ clients, “ensuring that strategies and results align with each client’s unique corporate objectives.” The release adds that Leggio’s go-to-market strategy (GTM) expertise will complement and build on W2 Communications’ existing marketing services. At the agency she will be responsible for strategic marketing initiatives that create integrated programs, “serving as the catalyst that connects our digital, demand generation, content, public relations and other services into a streamlined operation for our clients.” Previously, she was COO of Tidal Cyber.
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