Whereoware, McLean, VA, acquired D.C.-based LookThink, described as a user experience consultancy and digital services provider. The acquisition, states a release, “accelerates Whereoware’s growth and continued strategic transformation into a full-service, strategically-led solutions partner.
“Whereoware and LookThink advance as a digital experience agency with a full range of digital strategy and activation capabilities that can drive sustainable growth by attracting larger clients, increasing retention rates and upsells, and delivering impactful results.”
Joe Mallek, President of LookThink, will assume the role of Chief Strategy Officer and oversee client strategy, UX, and design for Whereoware.
McKenna joins TLG with significant public affairs and public relations experience, leveraging a 16-year career in political campaigns and public relations, with demonstrated success operating at the highest levels of politics, government, and the private sector. After serving for years as communications advisor and spokesperson for President William J. Clinton, McKenna co-founded Greenbrier, a division of the Messina Group and a boutique public relations firm.
DC-based Subject Matter added communications strategist Lindsay Kryzak and Hill veteran Caitlin Canter.
Kryzak will serve as senior vice president of policy communications, ensuring enhanced collaboration amongst the firm’s government relations, creative and communications teams. She also will help clients navigate Federal Trade Commission (FTC) regulatory guidelines and develop policy initiatives and campaign plans supporting clients’ strategic goals while leveraging expertise in infrastructure, privacy and technology. Kryzak most recently directed the FTC’s Office of Public Affairs and served as the agency’s chief spokesperson.
Canter brings to the government relations team a specialization in healthcare, with additional expertise in tax and trade practice areas regarding issues involving the Ways & Means Committee, House Republican leadership and the House Republican Conference.