fbpx

Home » D.C.-area agency updates: Whereoware, The Levinson Group and Subject Matter

D.C.-area agency updates: Whereoware and The Levinson Group

D.C.-area agency updates: Whereoware, The Levinson Group and Subject Matter

by | Jul 11, 2022

Whereoware, McLean, VA, acquired D.C.-based LookThink, described as a user experience consultancy and digital services provider. The acquisition, states a release, “accelerates Whereoware’s growth and continued strategic transformation into a full-service, strategically-led solutions partner.

“Whereoware and LookThink advance as a digital experience agency with a full range of digital strategy and activation capabilities that can drive sustainable growth by attracting larger clients, increasing retention rates and upsells, and delivering impactful results.”

Joe Mallek, President of LookThink, will assume the role of Chief Strategy Officer and oversee client strategy, UX, and design for Whereoware.

-0-

The Levinson Group added Michael Crittenden and Matt McKenna. 
Crittenden, states a release, brings deep experience advising leading companies and organizations, specializing in issues at the intersection of financial markets and public policy. He most recently served as a Managing Director at Mercury Public Affairs. He is a seasoned and award-winning journalist, having previously covered global financial markets, international economics, banking, and financial services at The Wall Street Journal and CQ for years prior to his work as in communications.

McKenna joins TLG with significant public affairs and public relations experience, leveraging a 16-year career in political campaigns and public relations, with demonstrated success operating at the highest levels of politics, government, and the private sector. After serving for years as communications advisor and spokesperson for President William J. Clinton, McKenna co-founded Greenbrier, a division of the Messina Group and a boutique public relations firm.

-0-

DC-based Subject Matter added communications strategist Lindsay Kryzak and Hill veteran Caitlin Canter.

Kryzak will serve as senior vice president of policy communications, ensuring enhanced collaboration amongst the firm’s government relations, creative and communications teams. She also will help clients navigate Federal Trade Commission (FTC) regulatory guidelines and develop policy initiatives and campaign plans supporting clients’ strategic goals while leveraging expertise in infrastructure, privacy and technology.  Kryzak most recently directed the FTC’s Office of Public Affairs and served as the agency’s chief spokesperson.

Canter brings to the government relations team a specialization in healthcare, with additional expertise in tax and trade practice areas regarding issues involving the Ways & Means Committee, House Republican leadership and the House Republican Conference.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM