FAIRFAX, Va. – 3Pillar Global (“3Pillar”), a global developer of cutting-edge digital products and a leader in digital innovation strategy, today announced the addition of three new strategic hires to the senior leadership team. These executive additions are joining the company amidst a phase of rapid growth for the company.

  • Theresa Graff, new Vice President of Talent, brings over 15 years of talent experience from her time at Hilton Worldwide and Deloitte. In her role as VP, she will spearhead the next phase of team growth for the company by aligning 3Pillar’s culture and talent initiatives with company business objectives.
  • On the heels of over 15 years of experience with companies like Blackboard and Discovery, Nidhi Shah assumes the role of Vice President, Financial Planning & Analysis. She will serve as a key Finance partner to Global leadership teams to drive top line growth and margin expansion and key data analytics initiatives.
  • Keith Rosenbloom joined as Vice President, Corporate Controller. In this role, Keith is responsible for managing 3Pillar’s growth trajectories through efficient use of resources and controller operations in a rapidly changing environment. Keith brings over 25 years of experience serving in key finance roles most recently at Stagwell Global and Hanley Wood.

Basis Technologies,  a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising announced the addition of Jeff Coon as chief strategy officer. He brings more than two decades of experience in building strategy and orchestrating alliances in software and advertising industries. Coon has led advertising technology enterprises, most recently as VP of strategy and global alliances at InMobi, an international mobile marketing platform. Basis Technologies, formerly operating as ‘Centro,’ will be presenting at the Mid-Atlantic Marketing Summit on November 3, 2022 being held at Capital One Hall in Tysons, VA.

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