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Home » D.C.-Area Updates: Fixation Marketing Merger, Leslie Schrader Joins Children’s Hospital Foundation and LMO Releases APTA PSA

D.C.-Area Updates: Lipner Joins LEVICK

D.C.-Area Updates: Fixation Marketing Merger, Leslie Schrader Joins Children’s Hospital Foundation and LMO Releases APTA PSA

by | Mar 4, 2018

Bethesda- based Fixation Marketing merged with FORT Group Inc., a full-service marketing agency based in Ridgefield Park, NJ. FORT Group acquired Fixation from President & CEO Jean Whiddon, who has worked at Fixation since 1993 and acquired the company in 2000. Whiddon will stay on as brand communications strategist, allowing her to focus on client relationships and business development. Julie Parsons has stepped into the role of managing director after serving as vice president of Fixation for four years.

Leslie Schrader joined Children’s Hospital Foundation as Associate Vice President Marketing and Communications Officer. Previously, she spent more than 16 years at Ketchum, most recently as Partner and Director DC Brand Marketing Practice. She also worked for APCO and Porter Novelli.

Working with the American Physical Therapy Association (APTA), headquartered in Alexandria, Va, LMO completed its second PSA for APTA’s #ChoosePT opioid awareness campaign. Titled “You Have a Choice,” the PSA was distributed to television and radio stations across the country as a 60- and 30-second spot.

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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