Julia Bennett joins Davis Wright Tremaine as CMO; Citizens for Fauquier County elects new directors, including Steve Dahlloff; and there’s a new book on healthcare marketing
Davis Wright Tremaine named Julia Bennett its chief marketing and business development officer. Bennett, who will be based in the firm’s Washington, D.C., office, brings nearly two decades of experience in the legal industry, having led the marketing and business development functions in law firms as well as practiced as a lawyer. Bennett, shown above, joins Davis Wright after serving as the first-ever chief marketing officer of Brown Rudnick, where she led the business development and marketing communications functions of the firm in the U.S. and U.K. Previously, she served as the senior director of business development at Venable and worked in marketing and business development at Williams Mullen.
The nonprofit Citizens for Fauquier County elected four new directors, including Steve Dahlloff, states a FauquierNow post. A Middleburg resident, Dahllof spent 26 years with Ogilvy PR, a worldwide public relations firm, as the global head of strategy and planning before assuming responsibility for the Asia Pacific region. He directed branding and marketing communications efforts for numerous business clients and other organizations including Nestle, LG Electronics, and Sun Microsystems. Dahlloff also serves on the Board of Directors of the Piedmont Environmental Council.
In a new book, Medicine is a Practice: The Rules for Healthcare Marketing, published by the D.C.-based American Association for Physician Leadership, Neil Baum, MD, details the business aspect of managing a career in medicine— including effective marketing and leveraging social media – something, states a release, that he feels is left out of the curriculum in medical school. “Today, nearly every doctor who graduates from medical school leaves their postgraduate training with excellent skills for diagnosing and treating medical illnesses,” Baum writes in the book’s introduction. “However, the majority leave their training programs with no skills or with, at most, a few skills to become successful businesspeople. In fact, most physicians have earned a reputation as being deficient in the business of medicine, of being good at caring for their patients but poor at managing the business aspect of their practices.” Topics covered in the book include smart technology implementation, effective marketing, referral strategies, leveraging social media, strategic planning, and cultivating a patient-centered healthcare practice.
