RepEquity, a digital marketing and brand management company headquartered in Washington, D.C., added Ashley Barna as Vice President of Digital Advertising and Search Engine Optimization (SEO). Prior to RepEquity, she was Director of Search Engine Marketing at Sabre Hospitality Solutions, a leading technology company to the global travel industry. With more than a decade at Sabre, Barna brings digital marketing experience working with prominent global brands in hospitality, hotel, tourism, real estate and airlines.

Perfect Sense, Inc., a Reston-based provider of digital content management solutions and services through its platform, Brightspot, named Jenifer Kern its first Chief Marketing Officer. Kern brings more than 20 years of technology marketing and sales experience with both SaaS and software-enabled services firms. She most recently served as CMO at Tracx, a social media software company in Bethesda, MD. Prior to Tracx, she built the marketing and inside sales function from the ground up at Celerity where she was integral to driving its rapid growth, resulting in the successful sale of the company.

Brittney Manchester, a health policy and communications expert, joined APCO Worldwide’s health care practice as senior associate director. She is based in the firm’s Washington, D.C. office. Manchester most recently served as a senior advisor to the director of communications at the Centers for Medicare & Medicaid Services (CMS), where she led earned media outreach during Open Enrollment for the 2017 Marketplace health insurance.

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