GYMR, a D.C.-based PR agency has disbanded, but two of the firm’s principals have launched their own ventures.
Sharon Reis, formerly the “R” in GYMR, has started The Reis Group. The new D.C.-based public relations agency will focus on health, healthcare, science and social issues. Reis’s team of 10 at GYMR is joining her in the move.
The Reis Group’s client roster includes foundations, associations, coalitions, health systems and universities. Among the new firm’s key clients are the American Gastroenterological Association, Banner Alzheimer’s Institute, the Leadership Program in Integrative Healthcare at Duke University, Nemours Children’s Health System, the Society to Improve Diagnosis in Medicine, the Society for Interventional Radiology and The Vision Council.
The Reis Group’s leadership is comprised of communications professionals including Tamara Moore, vice president, and Lauren Musiol and Hieu Nguyen, managing supervisors. Andrea Holmes will serve as director of operations. The firm has moved into new offices at 1300 19th Street, NW, suite 600.
Meanwhile, following the demise of GYMR, another firm was created – McCabe Message Partners, a public relations agency focused on health and the issues that affect it. According to a release, “the nonpartisan firm is led by agency veteran Patrick McCabe, an expert in healthcare communications who co-founded GYMR Public Relations, which ended business May 31 after 18 years. All of McCabe’s more than three dozen clients from GYMR have signed on with the new agency. McCabe’s 20-member team joins him in launching the new firm,” which is located at 1825 Connecticut Avenue, NW, #300, Washington, D.C..