D.C.-based Design Army won four awards at the 2020 American Advertising Awards. Design Army won the following: JUDGE’S CHOICE, Art Direction, Campaign for Hong Kong Ballet; GOLD, Art Direction, Campaign for Hong Kong Ballet; GOLD, Integrated Advertising Campaign, Regional/National, Hong Kong Ballet; and SILVER, Internet Commercial, Georgetown Optician.
“It’s great to see the Hong Kong Ballet campaign receive so much attention and accolades in these times of uncertainty … feels good to put a smile on faces –– even if you can’t see them!”, Pum Lefebure, co-founder and chief creative officer of Design Army, told Capitol Communicator.
“Visual language can be very powerful and when done right it has a power to captivate audience globally. The Hong Kong Ballet campaign is an example of visual language leading a campaign to be its best. It took a team of talented people to pull this this project off … the artistic director Septime Weber, director Dean Alexander and the amazing sound design by Simon Lister of Squeak E Clean — and of course our entire team at Design Army,” she adds.
The team behind the award-winning campaign include:
Pum Lefebure, Chief Creative Officer
Jake Lefebure, Chief Executive Officer
Heloise Condroyer, Creative Director
Dean Alexander, Video Director
Gaby Hernandez, Art Director
Chris Zafeiriadis, Art Director
Dany Vo, Sr. Designer/ Animation
Erin Winebrenner, 1st Assistant Director
Parker Jarvie, Color Grading
For a creative perspective on the Hong Kong Ballet campaign, check out the video below.
The American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the spirit of creative excellence in advertising.
Design Army is a Capitol Communicator sponsor.