With the midterm elections looming, holding group Stagwell, led by CEO Mark Penn, has launched a new consultancy designed to help business leaders navigate the complicated landscape of issues in today’s polarized world—political, social and policy—that will be front and center now though the election cycle and into the run-up to the next presidential race, reports MediaPost.
The main idea, adds MediaPost, is to help business leaders get a bipartisan read on key issues and more importantly get a sense of how their clients, other constituencies and the public feel about those issues so they can respond accordingly.
Penn, a former political strategist and pollster, will lead the new entity, called the Risk and Reputation Unit.
The new entity will draw on resources and talent from several existing Stagwell firms including Democratic strategic communications firm SKDK and the Republican-focused political and communications Targeted Victory. Also contributing to the effort will be financial communications firm Sloane & Company as well as other Stagwell corporate experts.
“Today’s CEOs are under more pressure than ever to mix business and politics but one misstep can wipe out a year of marketing and corporate reputation building and billions in shareholder value,” stated Penn.