Spectrum Science, a D.C.-based integrated healthcare and scientific marketing, communications and media firm focused on the pharmaceutical, biotech and broader life science industries, announced the acquisition of CrowdPharm, a full-service healthcare advertising company based in Kansas City, Missouri, and its partner consultancy, Hot Iron Health, also based in Kansas City. Details of the transaction were not disclosed.
According to a release, the acquisition “solidifies Spectrum’s growing work in promotional engagement and advertising, and formally establishes Spectrum’s strategic advertising and consulting pillar, leveraging CrowdPharm’s disruptive delivery model to help clients meet today’s marketing challenges with more impact and efficiency. The acquisition also brings Hot Iron Health’s strategic advisory and consulting services to bear for clients navigating a complex market. The advertising and consulting pillar will be led by Mike Myers, managing director and partner of CrowdPharm, who will serve as president and lead day-to-day operations.”
The release states that this is the first acquisition Spectrum has completed “since its strategic partnership with Knox Lane earlier this year. The addition of CrowdPharm and Hot Iron Health’s capabilities strengthens Spectrum’s fully integrated suite of strategic services, including marketing, communications, medical communications, clinical trial recruitment and retention, and consulting. The acquisition also provides access to more than 8,300 members of the CrowdPharm and Hot Iron Health global talent network.”
Details of the transaction were not disclosed.