D.C.-based Stagwell Adds London-based Goodstuff Agency
D.C.-based Stagwell has acquired London-based Goodstuff for an undisclosed sum, reports MediaPost.
Goodstuff’s 130 staffers will join the Stagwell Media Network of agencies, which manages nearly $5 billion in media expenditures.
Stagwell said that Goodstuff brings “complementary and additive client services,” including communications strategy, full-funnel media delivery, and new clients like Ovo, AA, On The Beach, Yorkshire Tea, Cazoo, and Hello Fresh.
“When we created Stagwell Media Network, we set out to build a collaborative and coherent network of global media agencies that are on the leading edge of media, data, and technology,” stated Stagwell Chairman and CEO Mark Penn. “The addition of Goodstuff with their unrivaled track record of innovation continues to deliver on our vision of transforming marketing.”
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