Home » D.C.’s all-news station WTOP-FM tops BIA’s list of stations by OTA revenue in 2022

Capitol Communicator reports that D.C.'s all-news station WTOP-FM tops BIA's list of stations by over-the-air revenue in 2022.

D.C.’s all-news station WTOP-FM tops BIA’s list of stations by OTA revenue in 2022

by Capitol Communicator | May 4, 2023

In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air (OTA) and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6 billion in 2021. Over-the-air advertising grew 2.2 percent to $11 billion (up from $10.7 billion in 2021) and digital income rose 35 percent to $2.6 billion (up from $1.9 billion in 2021).

For the top-10 radio stations by OTA revenue, Washington, D.C.’s all-news station WTOP-FM maintained its long-time leading spot with $69 million in advertising revenue, (See chart above.)

“Looking at last year’s ad revenue results, it shows that radio is maintaining an important position in their local markets, particularly as it expands and improves its online digital presence,” said Nicole Ovadia, VP of Forecasting at BIA. “This year, we are making a particular effort to track the digital revenue of local radio stations and believe this breakout in our forecast will be valuable to everyone in the industry.”

For 2023, Ovadia forecasts that the bump in revenue experienced in 2022 will be harder this year without significant political spending but expects that 2024 political advertising will start earlier in the cycle than usual, potentially bleeding into late Q4 of 2023.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.