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Home » D.C. Updates: American Humane, Stagwell Group and Purple Strategies

D.C. Updates: American Humane, Stagwell Group and Purple Strategies

by | Jan 13, 2020

American Humane named Laura Sheehan as Director, National Communications. According to a release, Sheehan is a seasoned public affairs expert with a 20-plus year track record in advocacy and policy communication having served in a variety of roles including SVP of Communications and Public Affairs for major trade associations in D.C., including the American Coalition for Clean Coal Electricity and the American Gas Association. Additionally, she has significant experience developing and leading award-winning campaigns for a host of public relations clients.

The Stagwell Group announced several hires and promotions to expand its central marketing team and reach brands undergoing digital transformation.  According to a release, the D.C.-based integrated marketing services firm has raised more than half a billion dollars and developed a company of more than twenty digital-first brands in the first four years of its life, but has kept a low profile as it began to test centralized marketing efforts. An initially modest marketing investment yielded ten-fold returns in 2019, leading to the formation of a marketing group that will seek joint sales opportunities for Stagwell’s Data + Creativity model.

The new hires and promotions include Anas Ghazi, former Growth Officer at Kantar, who will be Managing Director and Chief Strategy Officer; Politico veteran Alexis Williams as Executive Vice President and Head of Marketing; Merrill Raman, CIO of Harris Poll as Managing Director, Enterprise Data; and Regan Considine, formerly of National Journal, as Senior Director. The team will be led by Beth Lester Sidhu, Chief Operating Officer and newly promoted Chief Marketing Officer.

Purple Strategies, a strategy and reputation management firm with offices in Alexandria, Virginia, and Chicago, made Chris Durlak a partner. Durlak joined Purple as the firm was founded and was previously a media strategist with McMahon Squier & Associates before it joined with Alex Castellanos to form Purple. He also serves on the Board of Trustees for the George Mason University Foundation, which administers private gifts made in support of the University.

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