London-based Media iQ is opening a D.C. officeMelissa Kurstin, Media iQ’s mid-Atlantic and southeast director of sales, tells DC Inno.  The likely location for that office is either Dupont Circle or Farragut North and it will employ roughly 10 people by end of year. At the moment, the D.C. team stands at five and works from home. The firm, added DC Inno, analyzes huge volumes of realtime macro and micro data—everything from weather patterns, social media audiences, local events, public market activity and geopolitical conditions to gas prices—so as to build creative and targeted marketing campaigns for clients. By digesting all this information, Tweets, emails and other forms of customer outreach can be more contextual and sensitive to realtime conditions.

Lauren French has left POLITICO to join McBee Strategic Consulting (MSC), LLC, a lobbying and strategic communications firm. According to McBee, “French, who helmed the paper’s Congress beat, joins the firm’s fast-growing communications business as Senior Manager and will lead its new offering, the Press Office, developed for clients looking to leverage the services of a policy-savvy public relations and communications firm on an opportunistic basis.”

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