After a nationwide review, The Dannon Company Food Service Division selected Columbia-based Marriner Marketing Communications as its new food service agency.
Marriner will support Dannon’s efforts specific to the food service channel in several facets, including industry research, end-user insights, strategic planning, digital integration and engagement, culinary support, and advertising, with targeted industry segments and products.
“We’re committed to substantial growth over the coming years,” said Antoine Remy, Dannon’s Vice President of Food Service and Business Development. “We prefer focus and simplicity in our approach, winning through big bets and new ideas with strategic customers to deliver on our mission of ‘one yogurt every day to help everyone to achieve better health.’ Marriner’s experience and passion for brand clarity is the right Agency partner for our future.”
Tighe Merkert, president & CEO of Marriner, said, “It is an honor to be selected as the Agency partner for Dannon Food Service. The Dannon brand is revered, and they are the clear yogurt category leader. We’re looking forward to working closely with their teams to amplify Dannon Food Service’s brand voice and expand its product distribution throughout the industry. I’m confident that clarity in communication and an integrated approach to engaging targets to rediscover and use more of Dannon’s wide array of products will accomplish the desired impact.”