Danny Robinson has been promoted to CEO of The Martin Agency. According to a release, he will be taking on the leadership responsibilities from Kristen Cavallo, who has led the Richmond-based agency for the past six years and was named Global CEO of sister agency MullenLowe Group fourteen months ago.
An industry veteran, continues the release, “Robinson has been with The Martin Agency for nearly two decades, serving most recently as its Chief Creative Officer. During his time at Martin, Robinson has helped lead the agency in its mission to fight against invisibility, infusing that idea throughout the creative output. Since being named CCO in 2020, Robinson has overseen some of Martin’s most recognizable work, including the UPS brand transformation (UPS x Awake Bodega at NYFW), TIAA’s The Dre$$, and, most recently, the viral campaign from Solo Stove that featured Snoop Dogg.”
“Moving from CCO to CEO is uncommon, but it shouldn’t be. Our industry has become increasingly focused on consolidation and efficiencies, and we need to return the conversation to creativity,” said Cavallo. “Some of the industry’s most enviable work has been made by agencies led by creative people. Too often, they leave to start their own agency to be taken seriously as business leaders. Danny has held roles across the agency in preparation for just this moment.”
IMAGE: The Martin Agency