Philadelphia PR firm Gregory FCA has made a move into the New York City market with the acquisition of Affect, a B2B public relations and marketing firm with almost 20 years of experience serving technology, healthcare, and professional services clients.
Affect’s Founder and President Sandra Fathi will take on the role of Chief Strategy Officer (CSO) at Gregory FCA, and Senior Vice Presidents Brittany Bevacqua and Jen Dobrzelecki will join the company’s leadership team. All of Affect’s employees are joining Gregory FCA.
According to a joint announcement, the combined firms will represent more than $14M in revenue with 96 team members. Gregory FCA headquarters will stay in Ardmore, PA, minutes from Center City Philadelphia, with Founder and CEO Greg Matusky and President and Partner Joseph Anthony overseeing the combined enterprise.
“We are judiciously executing on growth plans by acquiring proven talent that strengthens our client services and extends deeper into key verticals that we have identified as growth opportunities in the global economy,” says Matusky. “Make no doubt about it, we were attracted to Affect because of its market reputation, track record, vertical focus, and the quality of its leadership and management teams.”
Over the past six months, Gregory FCA has added 19 team members with plans to hire an additional 20 this year, not including the Affect acquisition.
The move marks the second acquisition Gregory FCA has made since receiving a growth capital investment from Boston-based Copley Equity Partners just prior to the COVID-19 pandemic. Matusky said the firm’s acquisition of KM Digital in January 2020 has already paid enormous dividends, with the firm tripling the size and reach of its digital services since the deal was consummated.
“Both acquisitions demonstrate the irony of the pandemic, that a new normal won’t simply cull the herd but also will surface new winners,” Matusky wrote in a blog post. “Just as COVID-19 has forever advanced e-commerce, skipping it forward like a needle on vinyl, so too has it advanced public relations, elevating it to heights never before experienced within the corporate marketing mix. We’re heeding that call and playing to win by acquiring the talent that allows us to live our promise in the marketplace, that ‘our clients are changing the world and we make sure the world knows it!’”
Gregory FCA is one of the 50 largest public relations firms in the country, with headquarters along Philadelphia’s Main Line and an office in New York City. Matusky founded the agency in 1990.
Photo via Business Wire: Sandra Fathi, Chief Strategy Officer; Greg Matusky, Founder and CEO; Joseph Anthony, President and Partner of Gregory FCA
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