DC-Area Agency Updates: Mercury Adds Bryan Lanza; HZDG to Create Ad Campaign for Relevent Sports
Mercury, a public strategy firm, announced the addition of Bryan Lanza, Communications Director for President Donald J. Trump’s Transition Team. Lanza, who served as Deputy Communications Director for the Trump-Pence campaign prior to his leading role with the new administration, joins Mercury as a Managing Director in the DC office. According to a release, “Lanza joins a robust communications capability at Mercury with deep ties to conservative media including: Trump pollster Tony Fabrizio, Senior Counselor to the firm, as well as media strategy specialists Dan Bank and Dan Wilson. Lanza’s addition is the latest in a series of hires of leading Republican political strategists across Mercury’s offices, including: former U.S. Senator David Vitter, Al Simpson, former Chief of Staff to new OMB Director Mick Mulvaney, Brian Swensen, Deputy Campaign Manager for Marco Rubio’s successful re-election bid and Andrea Bozek, former Communications Director for the National Republican Senatorial Committee (NRSC) and National Republican Congressional Committee (NRCC). The 2017 growth to date underscores Mercury’s commitment to build a first-class, bipartisan consultancy comprised of accomplished leaders across the arenas of media, business, politics and policy.”
Relevent Sports, organizer of soccer’s International Champions Cup and promoter of international soccer events across the world, named HZDG to create its 2017 season ad campaign, said Founder and Chief Creative Officer Karen Zuckerman. HZDG will develop strategy and creative for a marketing campaign to promote the International Champion’s Cup, presented by Heineken, which in 2017 will feature competitions across the US. The campaign’s aim is to build awareness of the ICC tournament amongst American audiences, and to generate excitement for the competition as a must-see, must-attend sports event.
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