PenFed Credit Union, Tysons, VA, launched the “PenFed Saves You Money” integrated marketing campaign. The campaign promotes PenFed’s rates for checking and premium online savings, credit cards, mortgages, auto loans and personal loans. The campaign will air widely in the D.C. area across TV, radio, digital and print (including Washingtonian) as well as on Metro buses and in the Dulles International Airport C Tunnel. Additionally, the campaign will have a presence in Puerto Rico, San Antonio and other markets nationally through posters, banners and promotional materials in PenFed Credit Union financial centers.
Seven Letter launched Seven Letter Insight, a public opinion and messaging research offering. According to the agency, Seven Letter Insight’s data-driven capabilities are designed to empower clients to chart their futures, tell more meaningful stories, connect to their audiences, and identify the critical actions and messages necessary to achieve their goals.
Van Eperen adds Jase Neapolitan, previously with HZ, as creative director. In this role, states the agency, “Neapolitan will lead the development of campaign concepts and pitch presentations for new business and client engagements across a multitude of integrated print and digital communication channels—providing concept and technical guidance while fostering a collaborative creative environment.”
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