fbpx

Home » DC-Area Updates: PenFed, Seven Letter and Van Eperen

Capitol Communicator has updates from PenFed, Seven Letter and Van Eperen.

DC-Area Updates: PenFed, Seven Letter and Van Eperen

by | Nov 28, 2020

PenFed Credit Union, Tysons, VA, launched the “PenFed Saves You Money” integrated marketing campaign. The campaign promotes PenFed’s rates for checking and premium online savings, credit cards, mortgages, auto loans and personal loans. The campaign will air widely in the D.C. area across TV, radio, digital and print (including Washingtonian) as well as on Metro buses and in the Dulles International Airport C Tunnel. Additionally, the campaign will have a presence in Puerto Rico, San Antonio and other markets nationally through posters, banners and promotional materials in PenFed Credit Union financial centers.

Seven Letter launched Seven Letter Insight, a public opinion and messaging research offering. According to the agency, Seven Letter Insight’s data-driven capabilities are designed to empower clients to chart their futures, tell more meaningful stories, connect to their audiences, and identify the critical actions and messages necessary to achieve their goals.

Van Eperen adds Jase Neapolitan, previously with HZ, as creative director.  In this role, states the agency, “Neapolitan will lead the development of campaign concepts and pitch presentations for new business and client engagements across a multitude of integrated print and digital communication channels—providing concept and technical guidance while fostering a collaborative creative environment.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE